Simple Marketing Tips for Home Inspectors Combined With the Need for Home Inspection Insurance

Like most other businesses in this tough economic climate, home inspectors have to have a solid marketing plan to keep their inspection calendar filled, and as this article will point out, a website blog could be an inexpensive part of that plan.



Basic marketing expenditures for home inspectors can include a website, a sign on a vehicle, business cards, yellow pages ads, as well as a brochure etc….In addition, home inspectors can attempt network to build relationships with real estate agents, builders, and lenders as well at other professionals in their area. Of course, the major piece of basic marketing necessary to succeed as a home inspector is a great reputation, and this can be achieved through certification or licensing, professional association memberships, and a solid education in the industry. All these things will help to solidify your reputation as a qualified professional home inspector in the area. A final note of importance for a home inspector and their clients piece of mind is to purchase home inspector error & omission (E&O) insurance to protect your business and your reputation in the event of a claim.



When marketing a home inspection business, it used to be enough to put an ad in the yellow pages and network with a few real estate agents and contractors. This is no longer the case. Now, with more than 80% of the US online, the Internet is a wonderfully inexpensive resource for home inspector marketing. A website is key in Internet marketing. Since most home inspectors are individual inspectors working on a tight marketing budget, one way to put up an inexpensive, easy to maintain website is to use blog software because it contains a built-in content management system and search engine friendly architecture. Wordpress and Typepad are just two examples of blog software with thousands of templates that can easily be modified to contain a home inspector’s important information.



It’s easy to use your website blog to add fresh content. Google and Bing seem to index blog type websites easily, looking for that new content.Using a blog, you can reach out to your audience and connect with potential clients while managing marketing expenses.



When blogging, home inspectors should remember to:

• Write using words that people might search with to find you


• Write frequently about your experiences in the industry or tips for home owners on home maintenance but keeping it light and/or general. Remember your expertise is in home inspections – write about what you know.


• Write to inform, rather than to promote yourself


• Keep posts simple (about 300 to 500 words) and relevant to the topics that you most enjoy talking about – make sure you make your posts personable and enjoyable to read so that you can connect with your readers


• Encourage readers to contact you directly for more information on a topic


• You may want to consider allowing visitors to post comments and questions but you will want to approve them. When they do, remember to follow up with them because they could turn into a prospective client.

Blogging can be a helpful tool to attract clients to your business. Blogging can work for you because you are writing about the aspects of your business that most interest you, and in doing so you will use words that your prospective clients will also use to search the internet. The more fresh and relevant content you post, the more you demonstrate to your prospect and clients that you’re a valuable resource.